10 Reasons to Embrace Online Exhibitions for Success
Many entrepreneurs have no experience of participating in exhibitions, especially in online exhibitions. Our goal is to show exhibitors the advantages of participating in an online exhibition, tell what needs to be done to successfully participate in online exhibitions, how to make participation in them as profitable as possible.
If you cannot make a decision to participate or not in an online exhibition, we have prepared 10 convincing arguments for you to say YES in favor of participation and dispel your doubts.
At a contact exhibition, as a rule, 2-3 company representatives work at the stand, who can simultaneously devote time to 2-3 visitors. At an online exhibition, one company representative has the opportunity to easily communicate with ten or even more people at the same time.
All offers are available for visitors to study and even purchase on their own, without a company representative! An additional sales channel is also added.
This makes it possible for companies to participate that find it too costly to prepare for the exhibition.
There is no need to make any changes on the exhibitors' home page regarding participation in the exhibition. They will now have their own space in the online environment where they can display all information about their contact exhibition booth, as well as any special offers for online visitors only!
An online show is a good tool for cost-effective market screening and figuring out if consumers are reacting to their products and how. It also makes it possible to organize an exhibition in one country and sales all over the world!
Exhibitors can get accurate weekly statistics on which special offer is most interesting to potential buyers and which is not, and adjust or even change the special offer that is not popular with visitors.
The exhibitor's company can be located in Estonia, while having an exhibition stand in China and at the same time being presented at an online exhibition in Germany. The online exhibition offers great opportunities for this!
It's no secret that even the most skillful salespeople sometimes stumble when trying to explain the benefits of certain goods or services in a foreign language. The same applies to clients. A more modest buyer won't ask his questions if he feels too uncomfortable. At the virtual exhibition, the language barrier is clearly lower or absent altogether, since there is more time in the chat to write, think and formulate sentences. The online environment helps build trust between the two parties, making it easier for them to communicate in real life
If at a contact exhibition an exhibitor has the opportunity to communicate with buyers only on the spot by handing them business cards or collecting e-mail addresses, then an online exhibition gives a completely different dimension to further communication with a potential buyer or partner.
It is possible to establish relations with them already in the pre-exhibition period, on the days of exhibitions, as well as when the contact fair has already passed. Web chats are saved and customers can be asked additional questions that can be used to achieve sales and close deals. Also, after the end of the contact exhibition, information about the exhibitor remains on the virtual exhibition and people can also get there 2-3 months after the exhibition by doing a Google search. Thus, out of the usual 2-3 days of availability of a contact exhibition, the online exhibition extended this period by 60-90 days.
The exhibition environment “smoothes” the size of organizations and production costs, creates an equivalent opportunity to represent the firm and draw attention to its products / services.
Exhibition environment OnlineExpo presents you with traditional elements of offline exhibitions, as well as adds nuances characteristic only for the online environment, which are primarily created for communication between exhibitors, customers and potential partners. Participation in online exhibitions makes it possible to achieve marketing goals, raise the level of sales and product branding.