Webinars are the engines of sales in online business. In this article, we will not only answer the question “what is a webinar?”, but also tell you about the important nuances of using this format.
Webinar is one of the most popular and affordable ways to organize online training, product presentations, advanced training, online meetings or sales of goods and services, including informational ones. This format is now used everywhere, as it is convenient to organize, the number of visitors is unlimited, and the costs of holding pay off well. This term usually means an online seminar or video broadcast, where one or more speakers can talk about themselves, share useful information and, most importantly, promote their paid products and services.
If you plan to advertise or sell something through a webinar, then it is better to stick to a certain scheme for dividing this format into blocks. This is a proven option, often used in practice.
Introduction. Duration: 10–15 min. Presentation part. At the start, the host of the webinar attracts the public, captures attention. For this, absolutely all the tricks and ways to interest are suitable, from jokes to ballet in sweatpants. The main thing is to capture the attention of the public, not to let it go away, intriguing with what will happen next. At the very beginning there is a self-presentation of the author. The first 15 minutes - they will be your calling card, the success of the webinar will depend on them.
The main part. Duration: 20–45 min. Information part. This will be your core of the presentation, the expert part. You share useful information with the audience, reveal any secrets. You show that you know about the client's problems. Also talk about the fact that you know many options for solving the problem. Share advice and knowledge, demonstrate your competence and expertise. Tell stories from your practice and life. And all these 20-40 minutes prepare your audience for the climax, smoothly leading to the result that you need.
Conclusion. Duration 10–20 min. Advertising part. Climax. The selling part, which should not be overloaded with valuable advice and empty promises. Maximum useful information about the proposed product, specifics about its properties, strong emphasis on the usefulness of the product. Convincing and logical arguments in favor of purchasing a product or service. Using discounts and other bonuses to stimulate purchases.
What tasks do you set during the webinar? What is your goal? The answers to these questions will help you decide which format is right for you. The following stand out:
Often, after master classes or online trainings, certificates of participation are sent to all participants. Certificate webinars are becoming more and more popular, as the participant not only has invaluable new skills, but also the actual confirmation of participation in the training. This always attracts people and automatically elevates the status of the online event itself.
In terms of access, webinars can be both paid and free, open and closed.
Free webinars. Do you want to warm up the audience's interest in your product or service? Do you want to find new clients? Do you want to share the news with your regular subscribers? Then the free webinar format is for you. A free webinar will help you present your paid online products, increase your brand awareness and increase the number of new customers. Most often, this format is used as a platform for the presentation of commercial products.
Paid webinars. And if you plan to use webinars as a way to earn money, you have high-quality content that is useful for the target audience, then you can start preparing a paid webinar. Visitors to such a webinar pay for participation in it, and in return receive exclusive or necessary knowledge, new skills. It is important that the paid webinar is well-organized and of high quality. All key points must be thought out in advance, and if there is no experience in this area yet, you can contact the specialists of OnlineExpo. OnlineExpo helps organize hundreds of different paid webinars every year.
Open webinar is an online event in which anyone can participate. To do this, any potential guest of such an event needs to register, if necessary, pay in advance for participation and remember to connect to the broadcast on time. The desire to participate is the only prerequisite for registering for an open webinar.
Closed webinar is an event in which you can take part only after receiving a special invitation from the organizer. The initiative comes solely from him, he chooses who will need to send invitations.
Also, webinars can be divided into selling, image and training. In this case, the sign of separation is the final goal.
A sales webinar. If your goal is to sell your product to your listeners, then you are preparing a webinar as a sales webinar.
Image webinar. To form the image of the organizer or some brand, you are preparing an image webinar.
Educational webinar. If you need to teach the participants of an online event something new, then you use all the rules for creating a training webinar.
You can schedule a webinar for any number of participants. Separately, if we are talking about several dozen listeners or more, then it is recommended to use the capabilities of a specialized platform. The OnlineExpo platform is well suited for webinars and provides the following features:
Webinars are confidently conquering the space of the information business. This is a convenient format for holding online meetings and a promising way to make money in the online field. The webinar has great potential as a platform for business. You can learn more about holding a webinar by ordering a free consultation on our website.
We also recommend reading our article about choosing a name for an online event.