Ideas for promoting virtual events for an exhibition organizer.
One of the big parts of the planning process is event promotion. You can organize the coolest event, but it is important to properly announce this. Depending on the duration of the event, the promotion channels can be the same for both large and small companies. Let's take a look at the opportunities to make a loud statement before an event.
Speak about event to social media groups
There are thousands of groups on various social networks that anyone can freely join. Depending on the topic of the virtual event, find appropriate channels that have the potential to be interested in attending your event.
Cooperate with sponsors
It's your job to advertise sponsors. But who said they can't advertise you too? If the sponsor audience might be relevant to your virtual event, ask them to post an ad on their websites or social media. To save time, prepare in advance the content, like a press release that you would like to publish.
If your virtual event is a regular event, consider setting up a Wikipedia page about it. Tell us about the history of the event, its goals and the impact it has. You can also describe who is behind the processes of organizing the event or add some interesting facts.
Google's hidden features
Google Ads isn't the only thing that can make your virtual event stand out. If your organization has a Google Business account, post your event there. The service also allows you to track performance and check analytics.
Create event on Linkedin
Linkedin recently allowed the creation of separate pages for events. As with Facebook, you can set an event with basic information about the event and it is easier to promote the virtual event on Linkedin
The power of the speakers' words
Make a list of speakers at the event who might have a large audience and ask them for a favor. Speakers are always happy to share the announcement of their next big talk, encouraging their readers to attend.
If you work with a variety of design, video or sound companies, think of them as an additional source of promotion for your virtual events. If necessary, ask for a post on social media. You can tell about them in publications on your social networks as well.
Forums and event communities
Think about the issues your virtual event could help solve, and then share them in the appropriate forums and communities. Be as specific as possible, as your job is to help first and then promote.
Share your experience
If you're having difficulty marketing content for your event, try talking about what's going on behind the scenes of the organization. Show pictures and videos of preparation, or even stories of problems or setbacks you have encountered. This can help you develop empathy and connection with those following your event.
Create a landing page with a learning blog
Use the event landing page to provide valuable content that people will want to share: articles, lifehacks, interviews will increase the brand awareness of your virtual event and make it more visible.
Use email newsletter
Email marketing is one of the most effective marketing tools available today. Use the list of participants of your past events. These people are more likely to be more familiar with your brand and more likely to sign up. However, try not to overdo it with the frequency of notifications, so as not to provoke a flurry of unsubscribes. To increase engagement, add vibrant images to your email campaigns that convey engagement even online, and offer special discount codes.
You are probably already using keywords to rank your business website or published content in search engines. Use a keyword planning tool like Google Ads to find out what relevant words people search for most and include them in the content you use to promote your virtual event.
In addition to the search results, use Google autocomplete (hints) and the contents of the "People Also Ask" and "Similar" blocks.
Create a trailer for your event
Invite people to look into the future. You don't have to wait until the event starts to share valuable information. In the same way that a movie trailer encourages people to watch the movie, a short preview of your event will keep people interested and excited to see what's next. Raise interest with brief snippets of interviews with your speakers and highlights of what to expect throughout the event. But don't submit all of your clips at once - break up segments every few days so people keep coming back to your site in the run-up to the event.
Ask people to tell their friends
Word of mouth is always a good way to let people know what's going on. Use this method to encourage people to share information about your virtual event to increase registrations. If someone signs up for your online virtual event, provide affiliate links and other tools so they can invite their colleagues and friends. Ask everyone to use your social media hashtags for the virtual event as they talk about the event. Offer special discounts and privileges to anyone who registers a certain number of people.
Use your blog
If you have a blog, write an article about an upcoming event. Touch highlights and give information about speakers. If you don't have a blog, chances are you know someone who does. Request a spot on the guest blog to talk about your virtual event. Just make sure your blog is related to an industry or event topic first.
Make a video or vlog
Everyone loves to watch original video content. Create a short video showcasing the event and share it on social media and video platforms like YouTube and Instagram. Research shows that a two-minute video is the best way to engage. Make it fun and exciting, and include a special discount code at the end of the video to increase your subscriber count. And don't forget to use your social media hashtag in the video.
Send out a press release
Write a press release to create buzz using the keywords you collected earlier. Share information about speakers, topics, special guests. Submit it to newsrooms, the media, and post it on free press release sites.
Be consistent with your promotions
Continue working on virtual promotion strategies before your Events. Visitors need to stay engaged and excited or they won't show up. Create a countdown of days/hours/minutes on your event website.
The combination of these methods will make it easier for you to promote your virtual event. If you are stopped at any stage of planning an event and need advice, book a consultation with an OnlineExpo expert on virtual events. We will help you organize a successful event on any subjects!