• 5 steps on choosing a platform for virtual events

5 steps on choosing a platform for virtual events

When choosing an optimal platform for a virtual event, several points must be taken into account. If you are holding an event, you need to choose a platform that will allow you and your visitors to communicate in real time. We have collected five steps to choose the optimal platform for virtual measures that will ensure uninterrupted work when carrying out and promoting your next event.

1. Start with the question «Why?»

First of all, before starting, ask yourself: "Why do I need this?" What do you want to achieve using this specific virtual event? Provide a platform for virtual non -playing so that participants can easily communicate with each other? Make an outstanding virtual exhibition to connect a business with customers? Or maybe you need to make a fascinating conference with many entertainment? Regardless of what type of event you organize, start with the goal. It will become your constant reminder of the direction in which you need to move at every organizational stage.

2. Find out your audience

When the main goal is clear and you already know what you need, at the next stage, think about the listeners. How many of them will come to the event? Who are these people and what types of activity do they like? Even a small study of the audience will give you a good idea of ​​everything related to the event platform, organizational level or activities during the event.

3. Create a comparative characteristics table

After you defined the goal and learned about the audience, you put up the puzzle and got the best idea of ​​what requirements and expectations are facing you. Thus, now you must understand what set of functions may be needed for your event. Make a list of 4-6 platforms that you are considering and the opportunities that they provide.

4. Dive into it

Another important step in choosing a platform for virtual events is a conversation with your colleague. Despite the fact that most companies do everything possible so that the functionality is understandable and convenient, do not miss the chance to see the demo version and it is better to study the capabilities of the product that you are going to use. For example, in OnlineExpo, we even provide free consultations to support you in creating your first virtual events, guaranteeing high ease of use. This opportunity is available for both beginners on our platform and for regular customers who may need help. You can order a consultation for just a few clicks.

5. Try it out yourself

Congratulations! You are on the finish line and are almost ready to make the right choice. The last touch remained - to make sure that the platform that you decided to use not only looks and feels good, but also works the same way. To do this, leave in your schedule an hour or two to test it. Create a test event that is very similar to the one that you plan to organize in reality. Try all the functions that you are going to use. And, of course, do not forget about connecting the equipment of all interested parties and testing it on the platform.

Sometimes even such a simple task at first glance as choosing a platform for virtual events may require a special approach and take a lot of time. But, following the right plan, you will be delighted with the result and feedback that you will receive in the end.

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