Blunders Exhibitors Make
Often the business expos make some blunders, as a result of which, instead of creating a good effect on the visitors, a wrong impression is created.
Increase your future sales from Expos by avoiding and correcting the following ten Tradeshow blunders:
1. Not Having An Eye-Catching Headline At The Expo
If your booth does not have an attention grabbing a headline, then make it catchy and attractive. Your prospects should nevermiss your booth while scouting the out other ones in a hurry.
2. Not Having A Call To Action
If you have not worked on a call to action with your prospects, ensure you do it in a creative and compelling way.You should entice them with an engaging offer. You should convince them to allow you to give permission to you to follow up with them. Give them a prize, gift anything.
3. Believing That An Expo Is A Place For Sales And Salesmanship
You should stop believing in the Expo as a place for selling your product or service. Speak less to a consumer,speak according to their willingness to speak with you and your representatives.
4. Unavailability Of The Target Market At The Expo:
If your target market is unavailable at the expo, then select the expo of your choice on your wish. It has to be based on other vendors who will be there as attendees.
5. Not Being Conscious Of Your Target Market
If you are not aware of your target market,be aware of it. Define a niche market, its more cost effective to focus on one market than many.
6. Not Qualifying Your Prospects
If you are trying to make everyone buy out your product, stop doing it.Please qualify your prospective consumers as serious leads that are going to get converted.It saves time and reduces unnecessary effort.
7. Furnishing Of Trash Information:
Do not give away trash information from your booth.Give valuable information only.Your leads can only get converted to incredible sales,following the above stratagem.In fact, all such information that are extremely integral to the prospective sale of your product should never be given away at the Expo.The prospects might overlook them with you missing the opportunity to play with them further to convert your prospects to effective sales.
8. Unprofessional Booth:
If your booth lacks professionalism, then get hold of expo display companies.These organizations can help your booth look attractive.Avoid,being way too extravagant.Avoid being flashy and gaudy.Be minimalistic,stay prepared.
9. Unnecessarily Staying Put In The Booth:
If you are at your booth thinking that prospects will visit your booth on their own, start rethinking.In fact, the strategy should be based on efficient networking and marketing.There should be more than one person in your booth and should interact/exchange cards to everyone.This includes other competing vendors as well as qualified leads.
10. Not Having A Clear Cut Follow Up Plan
If you don’t have a clear-cut plan to follow up, then you should create it fast.Prospective customers might completely forget your honest pleas to make them buy your product if you waste too much time remaining idle.Convince them and catch them fast.