Game On: Supercharge Your Sporting Event with Social Media Strategies

In a world where social media is an integral part of our daily lives, it's safe to say that your event can benefit from generating interest online. Create a dedicated page on the event platform, Twitter, or Facebook to let people know when and where your event is taking place. Start by sending teasers, and as the event approaches, reveal more specific details.

You can also use social media to encourage your followers to get involved. Launch a targeted hashtag and invite followers to share their sports stories, and when the day of the event arrives, use Snapchat filters and Facebook live video to make the most of user generated content. The more you can spread the word before, during and after your event, the more successful it will be.

Here are some popular strategies:

1. Create an event page

Create an event page that people will visit to find out about your event. High-quality images will immediately welcome them, and all the information they need to know about your event will be available. For example, be sure to answer the following questions:

  • Who are you? A simple link from your event page to your organization's social media profile and website.
  • Where and when will the event take place? This important information should be visible to users as soon as they navigate to the page.
  • What is your event about and why are you hosting it? The format of the event page should ensure that people interested in your event can access all the details.

Then, in addition to the basic information, the event platform provides the ability to add images related to your event to the gallery to attract and keep the attention of users.

2. Explore other social media platforms and channels

It is important to promote your event through all social media channels. Here are a few worth considering:

  • Twitter
  • Instagram
  • TikTok
  • Eventbrite

Regardless of the channel(s) you choose, create a unique hashtag, run contests and competitions, and encourage user interaction to spread the word as far as possible. Sports events can appeal to a wide range of demographics, so the more channels you use to promote, the more likely you are to reach a wide audience.

3. Focus on networking and outreach

A successful event will likely attract other people to help run it. All of these people and organizations most likely also have social media accounts. Promote the pages of the suppliers and sponsors you work with by linking to their pages and encouraging them to interact and post your posts. Use the discussion feature to share messages about how excited you are to work with them.

The Event Platform provides simple online tools for disseminating information. Consider hosting a livestream at the venue prior to the event to showcase the venue and promote sponsors. This way you will offer them exclusive benefits for supporting your event and will be able to attract the attention of their supporters!

4. Consider paid advertising

All major social media platforms now offer pay-per-click advertising as a way to capture the attention of a targeted demographic. These channels, as well as Google's search advertising feature, offer you a way to better reach your target audience through data selection than traditional media advertising. Although advertising requires an upfront investment, the benefits can be very large.