How to properly promote online events?

For any event, it is necessary to gather an audience, but it is not always enough to write information on your website. You need to connect additional advertising tools and engage in promotion. An experienced marketer, of course, will cope with such a task and will most likely build a clear plan of tasks to promote the event. What promotion options will he use? Most likely the plan will be as follows:
before you start promoting online events on the Internet, you need to create a landing page or an advertising object, where the traffic will come. This "landing" can be a page on social networks, your own website, or a page with an event announcement. Do not forget that a high-quality website or account is responsible for the sale, which directs traffic from advertising on social networks. After creating one, you can start using the main promotion channels on the Internet.