Messenger as a potential marketing channel is completely untapped alongside Facebook. We have ran several campaigns for our clients, but Messenger proved to be a very successful standalone sales channel.
Messenger has a great ability to leverage campaigns on Facebook, so it's amazing that it hasn't been used before. The app has one key strength that makes it an exceptionally successful sales channel - the way it is used in campaigns is personalised, so the promotional messages it delivers have a credible impact on users.
First, a post is made on the company's Facebook page or in a group with a chance to win something and a specific invitation to comment, like or share the post to enter the prize draw.
*After the draw has been conducted, "WINNERS HAVE BEEN DRAWN" has been added to the post
People who respond to a post (be it a lurker, commenter, shearer or other engage-er) will be automatically contacted by a chatbot by writing to them via the company's Messenger.
The content of the chat will already be the next call, with the aim that the person would also like to share the raffle with their friends via Messenger. To do this, he or she could be promised, for example, a batch of extra votes for each friend who joins the raffle, to help the participant get closer to winning or points for correctly answered questions on the robot quiz.
The person selects those friends who are more likely to be interested in the prize, which greatly helps to increase the visibility of the post, the product and the company among the target audience, because the information reaches the people who are likely to be interested in the product through a personal or trusted channel.
In addition, the bot is reminiscent of a question and can prompt/lead to a number of reactions and actions.
A winner will be drawn, but to delight and entice all the other participants, they will be offered a discount or given a voucher to help guide them towards a purchase.
Messenger works great as a campaign leverage for Facebook and also other media. As you can see, the app is able to increase the visibility of ads shared on social media by as much as 95%.
This is a very valuable channel, as it allows people to share information with their friends, independently of the marketer and voluntarily.
As it is a friend-to-friend distribution, the spread of advertising is fast and effective!
If you also want to increase sales of your own product in weeks, contact us and tell your goal!
