In marketing, it is important to measure the results of your activities. This provides important feedback on whether the action plan is right or whether something needs to be changed to achieve the desired result. We offer measurement options that vary in content and price.
Communicate directly with your customers: make a survey or collect followers for your newsletter, increase your website traffic or increase the number of downloads of your mobile app!
Activation
1. A consumer sees a billboard with an invitation;
2. responds to the invitation by sending an SMS to the short code;
3. Receives a reply message with a promotional code, link or other information;
4. Takes an action (pulls up an app, goes to a registration form, makes a phone call, uses the message as a promotional coupon, etc.).
In addition, it is also possible to capture the customer's attention with SMS memory game and SMS story/product game.
It's a radio beacon that connects to Android smartphones via Bluetooth. If your iOS phone has the corresponding app, it will also connect to your iOS phone. The beacons are located on public transport and send a message to the phone user. All public transport users, drivers and pedestrians within 35 m of the beacons will receive a phone message with a link to the campaign website. The effectiveness of the campaign will be well monitored, after the campaign we will measure its results and provide statistics to the customer.
Measuring advertising campaigns is much more difficult than measuring the results of promotional campaigns, i.e. campaigns with a specific offer (discounts, end-of-season sales, etc.). After all, the results of a sales promotion campaign are indicated by an increase in sales! However, the purpose of a promotional campaign is to raise brand awareness and influence consumer or consumer attitudes. This can be measured effectively through a follow-up survey.
It is also useful to carry out a pre-campaign survey to better understand the results of the follow-up survey. In this way, it is possible to compare different metrics such as change in brand recognition, recall of a specific advertising message, consumer attitude towards the brand or company, etc. This can be done in advance.
The cost of surveys will depend on the size of the project: including the size of the campaign, the nature of the sample (number and profile of respondents), the time period over which the survey is to be carried out, etc.
