All Babyidea™, MaM® and ManyMonths™ products are designed in Scandinavia, Finland with the underlying idea of offering products supporting an attachment parenting, natural lifestyle, valuing the nature around us and bringing the joy and comfort only the most wonderful materials can bring to both babies and parents alike.

We are committed to ongoing product development and slow fashion. We engage babies and parents in all new projects, we use and wash and evaluate samples ourselves, and we listen to feedback from all the countries where our products are sold. We do it for You, and for our families. Our inspiration comes from the Scandinavian environment, the experiences of the wise women in our families, the wishes of our precious children and the need of filling the gap of the fashion industry and the urge of getting back to nature.

Most of our products are manufactured in a GOTS-certified, eco-friendly, Scandinavian-owned company in China founded in 2004 leading the way in ethical textile manufacturing. The facilities are light and modern, the machinery professional and cleaning is done very frequently to keep the air fresh. Our facility is paying special attention to safety concerns, both at the workplace and in the use of fabric dyes, and they only work with dye houses that have been tested for harmful substances. The Oeko-Tex Standard 100 is followed and lab tests are frequently conducted by SGS to ensure that no harmful dyeing agents have been added during the manufacturing process.

When you buy a Babyidea™, MaM® or ManyMonths™ -product be assured that you have made a good choice. We care. And we are happy to know that you care too. About making a difference. About making a natural choice. About supporting ethical manufacturing. About safety, and about the happiness of your child. Knowing that your baby will be comfortable, enjoying the best materials and products that are designed by a mother and tested by families. Like you. Like us. Caring for our world – together.