Here you find all the ideas from all the authors listed as a wall of slides. Please use filters to search ideas.

Memo:
 

B2B: Business to Business. Business to business.
B2C: Business to Consumer. Businesses whose customers are individual consumers.
B2B2C: Business to Business to Consumer. Closely related to B2B, B2B2C companies integrate other companies' products/services into their own products/services. B2B2C companies integrate other companies' products/services into their own products/services. Or the end customer is the individual consumer.
B2G: Business To Government. Companies whose activities are targeted at governments.
B2I: Business To Investor. Companies that provide services to investors.
B2E: Business To Employee. A strategy that seeks to demonstrate to current and potential employees that the company being promoted is the best place to work.
C2C: Consumer To Consumer. A consumer-to-consumer relationship that facilitates transactions between individuals.
C2B: Consumer To Business. The individual as consumer creates value for the business. Consumers therefore provide a service to businesses.