Olga Gončarova

Olga Gončarova is a tourism professional with over 15 years of experience in B2B marketing, communications, and strategic planning. She currently leads Lithuania Travel, the national tourism development agency. Olga is responsible for shaping Lithuania’s tourism image and bringing tourism ecosystem together. She specializes in working with priority target markets and maintains close collaboration with foreign tour operators, media representatives, and other tourism stakeholders to promote inbound travel to Lithuania and domestic tourism as well. Her strategic mindset and international expertise contribute to positioning Lithuania as an attractive, authentic, and sustainable travel destination.